Without doubt, successful businesses are guided by smart, motivated leaders who possess a clear vision of their goals and are committed to operational excellence. These leaders also have the wisdom to call in the experts, when needed, to augment their team and shore up areas in which they lack knowledge.
Upon initial analysis of Allen Service's longstanding radio agreements, Longworth renegotiated these contracts, reducing the overall cost per point by 73%. With these "savings," three radio stations were strategically added to the mix, as well as highly targeted streaming audio. And that was just the beginning.
Allen Service's fruitful advertising efforts and impressive operations continue to build steam as they are on target to increase their annual revenue by 77%.